How to Create a Simple Brand Photoshoot (Without Hiring a Full Team)
You don’t need a full-blown production to have great brand photos. You just need a little strategy and intention.
Whether you’re a service provider, creative, or small biz owner, strong visuals can elevate your entire online presence. And the best part? You can do it yourself (or with a friend and an iPhone) and still look professional.
Let’s walk through how to pull off a simple, powerful brand shoot without the stress.
In Today’s Article:
Why brand photos matter more than ever
A step-by-step plan for a DIY or low-budget shoot
What to wear, bring, and plan ahead for
One mistake that ruins a great shoot
1. Why Brand Photos Still Matter
Visuals are the first impression. Before someone reads your caption, clicks your “About” page, or checks your pricing, they’re judging the vibe you put out.
A few quality brand photos can:
Build trust fast
Elevate your whole website/social feed
Help people connect with you (not just your logo)
You don’t need 100 photos. You just need 10–15 good ones that tell your story.
2. How to Plan a Brand Shoot (Step-by-Step)
Step 1: Choose your vibe
Are you casual and creative? Clean and minimal? Bold and colorful? Pick 2–3 words that describe how you want your photos to feel.
Step 2: Make a shot list
Here are a few easy ones to start with:
Smiling headshot
Working on your laptop
Holding a coffee mug or favorite tool
Writing in a notebook
Behind the scenes in your space
Flat lay of your tools or products
You just being you (laughing, walking, looking off-camera)
Step 3: Pick 1–2 locations
Use natural light! A clean home space, studio, cute coffee shop, or Airbnb works great.
Step 4: Plan your outfits
Choose 2–3 outfits that match your brand colors. Keep accessories simple. Comfort > stiffness every time.
Step 5: Grab a friend or tripod
If you don’t have a pro photographer, grab a friend with a good eye or use your phone and a tripod. Shoot in portrait mode with lots of natural light.
3. Things to Bring
Props: Laptop, coffee cup, planner, phone, product, etc.
Makeup bag for touch-ups
Water/snack (trust me)
Shot list printed or on your phone
A playlist to keep it relaxed and fun
4. The Mistake to Avoid
Don’t over-style or make it too stiff. If you’re uncomfortable, it’ll show. Go for real, relaxed, and on-brand. People want to work with humans, not stock photos.
Try It This Month
Pick a weekend, block out 2 hours, and do it. Even just a few solid images will make your next website update, sales page, or social post way easier to create. The key is to plan just enough and then let yourself have fun with it.
Want help building your shot list or need a brand shoot? Let’s chat.