How to Write an About Page That Doesn’t Sound Like a Résumé
Let’s be honest, most About pages feel like reading a LinkedIn bio... from someone you don’t know… and don’t really want to hire.
But here’s the truth: your About page is one of the most visited pages on your website. People want to know who’s behind the brand, they just don’t want a list of awards, degrees, and buzzwords.
So how do you write an About page that actually connects with your audience? Let me show you.
In Today’s Article:
What your About page is really for
A simple structure that keeps it human and helpful
Tips to make your story connect with your dream clients
One common mistake that pushes people away
1. What Your About Page Is Really For
Your About page isn’t just about you, it’s about what working with you feels like. It's where people go to see if you’re legit, if you get them, and if they can trust you.
Your story matters, but only if it helps your audience understand how you can help them.
2. A Simple Structure That Works
1. Start with them
Call out who you help and why you do it.
“I help overwhelmed small business owners get their marketing under control so they can finally grow with confidence.”
2. Then share your story
How did you get into what you do? What experience or struggle makes you uniquely good at it?
3. Build trust
Share a few relevant wins or proof points, but keep it conversational.
“Since 2020, I’ve helped dozens of small businesses launch brands, websites, and content that actually converts.”
4. Make it personal
Add a line or two about your life, your dogs, your kids, your obsession with iced coffee. This builds connection.
5. End with a call to action
Don’t just say “thanks for reading”, tell them what to do next.
“If you’re ready to level up your marketing, I’d love to help. Let’s chat.”
3. Make It Feel Like You
Use the same tone you use on social or in conversation
Write it like you’re introducing yourself at a coffee shop, not a pitch meeting
Add a photo of you (not just a logo). People hire people
4. Mistake to Avoid
Don’t make it all about credentials. Your audience doesn’t care if you’ve been “passionate since 2012.” They care if you get their problem and can help solve it. Lead with that.
Update It This Week
If your About page hasn’t been touched in years (or if it still starts with “Hi, I’m a passionate creative…”), it’s time for a refresh. Keep it simple. Make it sound like you. And most of all—make it easy for the right people to say, “I want to work with her.”
Need help polishing yours up? I’ve helped a lot of clients turn their ‘meh’ About pages into magnets. Let’s do it.