How to Create a Lead Magnet That Actually Gets You Clients
Let’s be honest. No one wants to sign up for your newsletter just for the sake of it. But give them something valuable in exchange for that email address? Now we’re talking.
That’s where lead magnets come in. They’re one of the best ways to grow your email list, build trust, and turn curious visitors into future clients. And the good news? You don’t need to overthink it. I’ll walk you through the exact steps I use to help clients create simple, effective lead magnets that convert.
In Today’s Article:
What a lead magnet is (and why you need one)
Simple types of lead magnets that work well
Step-by-step to build your own
One thing to avoid if you want people to actually download it
1. What Is a Lead Magnet?
A lead magnet is something free you offer in exchange for someone’s email address. It could be a checklist, a template, a mini-guide, a discount. Whatever makes sense for your audience and your business.
The goal is to give value upfront, so people want to stay connected with you.
2. 5 Simple Lead Magnet Ideas
These are ones I’ve seen work again and again. Especially for small businesses and creatives:
Checklist: “5 Things Every New Homeowner Should Do”
Guide: “How to Prep for Family Photos Without Losing Your Mind”
Discount: “15% Off Your First Session”
Template: “Caption Starter Pack for Your Next 5 Instagram Posts”
Quiz or Assessment: “What’s Your Visual Branding Style?”
3. How to Create Yours
Step 1: Know what your audience actually wants.
Pick a pain point or question they’re constantly asking, and solve it.
Step 2: Keep it short and specific.
Don’t write a 30-page eBook. Give them one clear win.
Step 3: Design it simply.
Use Canva to make it look polished. Add your brand colors and logo.
Step 4: Hook it up to a form.
Use tools like Mailchimp, Flodesk, ConvertKit, or even your website’s form builder to collect emails and deliver the freebie automatically.
Step 5: Promote it!
Share it on your website, in your email signature, on social, and anywhere else your people hang out.
4. One Thing to Avoid
Don’t make your lead magnet all about you. It’s not a brochure or a résumé. It’s a quick win for them. If someone doesn’t walk away with something useful, they’re not going to care enough to stay on your list.
Go Make One!
You don’t need to be a marketing genius to create a lead magnet that works. Just lead with value, keep it simple, and make sure it actually helps solve a small problem. That’s the kind of content that builds trust and brings people back.
Need help brainstorming one for your business? Send me a DM! I love this stuff.