How to Batch Create Content (So You’re Not Scrambling at the Last Minute)
If you’ve ever found yourself staring at your phone on a Tuesday thinking, “Crap, I haven’t posted anything this week,” this post is for you.
Batching your content means creating multiple pieces of content in one sitting so you’re not constantly on the content hamster wheel. It saves you time, reduces stress, and helps you show up more consistently (and confidently) online.
I use this method for my own content and for my clients, and trust me, it’s a game-changer.
In Today’s Article:
What batching is and how it helps
My simple 5-step batching workflow
Tools I use to make batching easier
One batching mistake to avoid
1. What Is Content Batching?
It’s the practice of grouping similar tasks together to stay focused and efficient. Instead of creating one post at a time, you create a bunch of them in one focused session. Like all your graphics for the week or all your captions for a campaign.
It keeps your creative momentum going, and it frees you up the rest of the week to actually run your business (or live your life).
2. My 5-Step Batching Workflow
Step 1: Pick your content themes.
Start with 3–4 recurring types of posts you can rotate through.
Examples:
Tips & How-To’s
Client Wins or Testimonials
Behind-the-Scenes
Personal Story / Business Journey
Step 2: Brain dump 5–10 post ideas per theme.
Don’t overthink. Just jot down rough ideas. These become your draft pile.
Step 3: Write your captions.
Set a timer for 30–45 minutes and knock out as many as you can. Use the caption formula from one of my previous blogs if you need a boost.
Step 4: Create your visuals.
Use Canva to design posts in batches. Start with templates that fit your brand and update them with your new content.
Step 5: Schedule it.
Drop your posts into a scheduler (like Later, Buffer, or Meta Business Suite) so they go out automatically.
3. Tools That Make It Easier
Notion or Asana: for planning and organizing post ideas
Canva: for creating branded graphics fast
Later or Buffer: for scheduling your content and seeing your grid at a glance
Google Drive or Dropbox: to keep photo/video content in one place
4. One Batching Mistake to Avoid
Don’t try to batch when you’re exhausted or uninspired. You’ll just frustrate yourself. Pick a time when you’re in the zone. Mornings, weekends, coffee shop sessions, whenever creativity hits. Even batching one hour of content can cover a full week.
Try It This Week
Block out an hour, pick 3 post types, and create one week of content. Then schedule it and enjoy the feeling of not scrambling last-minute. That’s what batching does, it buys back your brain space so you can focus on the bigger stuff.
Need help creating a batch content plan? Let’s chat! This is one of my favorite things to build for clients.