What to Put on a Small Business Website (That Actually Converts)
Your website doesn’t need to be fancy. It doesn’t need to have 47 pages, moving graphics, or a countdown clock. But it does need to clearly tell people who you are, what you do, and how to work with you.
If your website feels “meh” or you’re not getting inquiries from it, this one’s for you. I’m walking you through exactly what to include on your website to make it clear, helpful, and built for conversion, whether you’re starting from scratch or just cleaning it up.
In Today’s Article:
The 5 must-have pages for small business websites
What to include on each page (in simple terms)
Tools and platforms I recommend
One mistake I see all the time that loses potential clients
1. Your Website’s Job
Your website is your digital storefront. Even if most of your clients come from social media or referrals, people will still Google you, and your website needs to back up your brand. The goal? Make it obvious who you help, what you offer, and how to take the next step.
2. The 5 Pages You Actually Need
1. Homepage
Quick intro to who you are + what you do
A strong headline that speaks to your client’s problem
A few quick “next steps” (like a button to book, call, or browse)
2. About Page
Make it personal but client-focused
Share your story as it relates to how you help
Add a photo of you or your team. It builds trust
3. Services Page
List your offers in a clear, skimmable way
Add starting prices if possible (or at least give a range)
Link each service to a contact form or scheduler
4. Contact Page
Make it stupid easy to reach you
Include a form and your direct info if possible (email, phone, etc.)
5. Testimonials or Results Page
Include quotes, screenshots, or short stories from past clients
If you don’t have reviews yet, get 2–3 ASAP (even if they’re from friends or early clients)
3. Tools I Recommend
Squarespace or Wix : Simple and beginner-friendly
Showit or Webflow: Great if you want more creative control
WordPress: Best for blogs or heavy customization (but you’ll need to know a bit more)
Pro tip: Pick one platform and stick to their templates at first. Don’t overcomplicate it!
4. The Mistake That Costs You Clients
Not telling people what to do next. Every page should have a clear call-to-action. Whether that’s “Book a call,” “Get a quote,” or “Fill out the form,” don’t make people guess. Guide them.
Give Your Site a Quick Check
If your site’s been sitting untouched for months (or years), take this as your sign to revisit it. Even a few small tweaks can make a huge difference in how people engage with your business online.
Need a second pair of eyes? I do site reviews too, just reach out!