How to Start an Email Newsletter Without Overthinking It
Let’s clear something up: you do not need a huge list or a full-blown strategy to start an email newsletter.
All you need is something to say, a way to say it, and a reason for people to stay subscribed. I’ve helped clients launch newsletters from scratch (even with just 12 people on their list), and it can absolutely work. Especially when you keep it simple and human.
If you’ve been dragging your feet on starting a newsletter, this one’s for you.
In Today’s Article:
Why starting small is the move
What to include in your first few emails
Tools that make it easy to get started
The one thing that matters more than your list size
1. Why You Should Start Now (Even with a Tiny List)
Email > social media when it comes to connection. You own your list. There are no algorithms. And your people chose to hear from you, which means they’re already warm.
You don’t need thousands of subscribers to make it worth it. You just need to start.
2. What to Include in Your First Few Emails
Email #1: Welcome & What to Expect
Thank them for subscribing
Tell them what kind of content they’ll get and how often
Keep it short and friendly
Email #2: Quick Win or Value Bomb
Share something helpful right away (a tip, template, story, or resource)
Make them glad they signed up
Email #3: Personal Story or Behind-the-Scenes
Build connection by sharing something about your journey or business
Tie it back to how you can help
After that, rotate between value, updates, client highlights, offers, and storytelling. Think: light touch, real connection.
3. Tools That Make It Easy
Flodesk: Gorgeous templates, user-friendly
Mailchimp: Great for beginners, free up to 500 subscribers
ConvertKit: My pick for creators and service providers who want more automation
Substack: Best if you're doing newsletter-style writing without worrying about landing pages or forms
4. The Thing That Matters Most
Consistency over complexity. Don’t stress about getting it perfect. Just show up regularly—monthly, biweekly, or weekly—and provide value. That’s what builds trust.
Give It a Go
If you’ve been waiting until “everything is set up” or “you have more time,” this is your sign to start messy. Write your welcome email, pick your platform, and send the thing. You can tweak and grow as you go.
Need help setting it up or figuring out what to send? I’ve got you! Let’s make it happen.